( 2 reviews )
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Posted: Apr 24 2008
A good read, hits on all of the high points, and reinforces much about the way the industry is changing in the 21st century. I use this for my sports journalism class at Emerson College in Boston.
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( 4 of 4 found this review helpful ) Posted: Oct 15 2005
I am a Professor at Valparaiso University and will be adopting Sports Media as the new textbook for our Sports Journalism class. Many people think of a Sports Journalism class as an easy A or a blowoff class and this book helps dispel those notions right off the bat. Former textbooks we've used were almost cartoonish and went along with the aforementioned perceptions. In Sports Media, Schultz makes it a point to educate without fluff. Absent from this book are long biographies about famous sports broadcasters that can be found on the Internet, and it it's place is dedication to the Internet itself as a sports medium. The first chapters discuss Reporting and the difference in how to do it between Print and Broadcast as well as the Internet. Then the book goes into the Visualizaton of sports. Most anchors that start out in small markets will be shooting their own stories as well as editing them and the book discusses techniques and includes a CD-ROM. Other important topics covered that other texts have not are the Ethics of reporting, the Economics and how to work with Media Relations. The final chapter could be the most important as it discusses how to get a job. This is the goal for college students and the text provides excellent advice. I recommend the book for Professors as well as anyone who wants a better knowledge in not just sports broadcasting, but all parts of sports media.
