( 7 reviews )
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Posted: Aug 22 2008
Kotler and Scheff have managed to write a textbook that is relevant, well-organized AND interesting! While the style is characteristically dry, the prose is peppered with plenty of real-life case studies that help elucidate both the marketing concepts themselves and the application thereof. The chapters are helpfully broken into sub-categories which makes for easy note-taking and comprehension. I can see why this has been the Arts Marketing bible for so long. The only thing we need is an updated version with more intense focus on internet marketing, etc.
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Posted: Jan 9 2008
This is a decent reference book if you have limited marketing experience. If you have any Graduate level marketing classes or marketing experience, you'll find it to be like the other Kotler books: stale and behind the times.
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Posted: Nov 5 2006
I found Standing Room only was useful as the recommended text for the Arts Management Post Graduate at UTS Sydney. It would be great for a new edition to be published that includes more recent marketing examples and methods, like e- business and contemporary arts organisations as it is really dated.
