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Strategic Advertising Campaigns
(Hardcover)-Explains how to create and implement an advertising campaign, discusses marketing plans, research, budgets, pretests, media planning, sales promotion, direct marketing and campaign evaluation, and shares eighteen case studies.
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Product Specs for Strategic Advertising Campaigns
| Author: | Don E. Schultz |
|---|---|
| Number Of Pages: | 608 |
| Category: | Hardcover |
| Brand: | Natl Textbook Co Trade |
| Dewey Decimal Number: | 659.113 |
| Label: | Natl Textbook Co Trade |
| Product Group: | Book |
| Publication Date: | 1990-04 |
| Publisher: | Natl Textbook Co Trade |
| Edition: | 3rd |
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advertising campaign planning, advertising campaign strategy, advertising campaign strategy, advertising campaign strategy, air wars : television advertising in election campaigns, 1952-2004, crowded airwaves campaign advertising in elections, packaging the presidency : a history and criticism of presidential campaign advertising, strategic copywriting : how to create effective advertising, where the suckers moon: the life and death of an advertising campaign, campaign mode : strategic vision in congressional elections
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