( 5 reviews )
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Posted: Jan 9 2009
This seller was very professional and shipped to me immediately, no problems. The book was in excellent shape as he stated.
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Posted: Dec 29 2008
I purchased this book for my Customer and Competitive advantage class. I was able to save money by buying this paperback international edition. It is the same as the hardback one that my classmates purchased. This is not a book that you can read cover-to-cover. It has a good index that makes searching easier. The cases studies are outdated but it makes a good reference text.
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Posted: Sep 22 2008
I had to purchase this book for my marketing strategy course in business school. It is not practical. you can read pages and pages but learn nothing simply because it doesnt teach anything. It doesnt teach anything about theories as well. For example many pages are written about importance of segmentation but doesnt say what is the best strategy for segmentation. It is waste of money.
