Streetwise Crash Course Mba: Learn The Fundamentals Of Finance, Marketing And Management-without Going To Business School (Adams Streetwise Series)

(Paperback)-You need solid business skills to jump on the fast track to success. But who has the time and money required to earn an advanced degree? Today's MBA programs can cost as much as $100,000 and can take up to four years to complete if you choose to work and go to school simultaneously. Streetwise Crash Course MBA is your quick, low-cost option, serving up the skills and expertise you need to succeed in the workplace. It's easier than you think-in no time at all, you'll master the fundamentals of business. Financial Accounting Planning capital budgets Estimating cash flows Tracking your operations Building Your Organization Setting up departments Understanding work specialization Centralization vs. decentralization Marketing Conducting market research Studying consumer behavior Measuring and forecasting demand Developing effective packaging Management Staffing Dealing with change Integrating management theories In addition, you'll learn the finer points of strategic planning; the role of ethics in today's business environment; and the secrets of innovative, creative product development. With Streetwise Crash Course MBA , you can skip business school and move right up the corporate ladder-the quick, easy, and affordable way!