( 5 reviews )
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( 7 of 8 found this review helpful ) Posted: Oct 20 2005
This book is copyrighted in 2000. In five years the internet has changed so much that this book is of little use. Many of the URLs listed in the book are outdated (the sites are no longer there!). Google is now the number one search engine, and what little information the book has on it is outdated. For example, keywords and titles have NO effect on your Google rating. This book should either be updated or discontinued so that buyers don't waste their money!
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( 14 of 15 found this review helpful ) Posted: Jan 30 2005
The whole SEO strategy the authors teach is based on doorway pages and hidden links, which are considered UNETHICAL and SPAM by SEO community and Search Engines. Never ever do what they say. Otherwise you will damage your reputition and business.
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( 1 of 3 found this review helpful ) Posted: Jun 27 2004
Another wonderful book on how to maximize your traffic to your website. It's such a tricky, detailed process, but this book will help you sort through the bumps along the road! This book is a definite MUST HAVE for any website designer, newbie to web design and anyone and everyone who has an online business. Simple, easy to understand visuals compliment the text, which is written in a very simplistic manner. This book is wonderful - magnificent - excellent, and will help you greatly understand the elements of successful web design. I've used it to consistently update my own website, at:http://www.aei.dli.comIf you don't have this book, you're missing out on your single-most-important investment in your professional life!
