( 9 reviews )
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Posted: Jan 21 2009
It's just advertising all these online superstars, nothing more. Very general advices. They say "Oh, yeah, you should do THIS, and you are all set." But then... How EXACTLY do I do this??? There's n info on that. So for those who need something practical, skip this book. At least I borrowed it from the library. I would be pissed if I paid!
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Posted: Apr 19 2008
There is a trend recently for books to be created from articles written by others. One problem I have with these types of books is that articles often don't have the details I'd expect to find in a book. This book offers more details than most, but I would still categorize it for the newcomer to online marketing. It covers copywriting basics as well as other online marketing tactics such as pay-per-click, eBay, audio, automation, and web 2.0.
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( 2 of 2 found this review helpful ) Posted: Dec 1 2007
As one of the first online marketing books I'd read, I got a lot out of it at the time. Even though it was published in 2005, there are still plenty of nuggets of value to any novice looking to learn. In the spirit of full disclosure, I should say that I am an attorney, real estate broker, investor, trainer, and author of another unique and highly readable book on real estate investing that can also be found here on Amazon -- The WealthLoop Series Beginner's Guide to Building Wealth Buying Houses: The Foolproof Roadmap to Real Estate Riches Without the Risks and Hassles of Landlording. Unlike many real estate investing books, it is written to be a genuine "How To" book that "takes you by the hand" and walks you through a step-by-step process for getting started in real estate investing -- investors across the country are giving it rave reviews. The book also includes sample leases, forms, and checklists, so that you can actually go out and implement the investing strategy it teaches as soon as you're done reading. You might want to check out the companion CD too -- The WealthLoop Series Beginner's Guide to Building Wealth Buying Houses (Combo Audio/Data CD): Author's Audio Commentary Plus Downloadable 32-page Marketing Manual, Checklists, Spreadsheets, and Forms. A related program that's well worth checking out is: The WealthLoop Series Beginner's Guide to Personal Wealth Creation (Combo Audio/Data CD): Audio Seminar With Downloadable 40-Page Action Manual.
