( 6 reviews )
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Posted: Apr 8 2009
Reading the favorable reviews, I thought this book would be a no-brainer and get me up to speed with the world of sports marketing. Well, it might have in 1999, when the 3rd and last edition was published. For that reason, none of the developments in the past 10 years have been taken into account, most specifically the Internet and how it changed the sports marketing world. In addition, the book is 100% focused on US Sports, but that in every flavor and variation. Care about the biggest sport and sports revenue producer on this planet, soccer? Non-existent in the book. Want to know how event like Olympic games and FIFA World Cup are marketed and organized? Not covered in this book.
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( 1 of 1 found this review helpful ) Posted: Jan 2 2006
I got a very good view of many topics related to sports marketing. I would say that Melvin Helitzer gives us a great overview of what a professional needs to know to perform well in the field. It's really great tour to get acquainted with the dream job. The sports world industry deserves professionals to market, communicate and advertise with the flavor Helitzer gives to us readers.
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( 7 of 8 found this review helpful ) Posted: Aug 22 2002
Tis book is applicable inside the classroom and out. I first read it for a business class and then later when I got my first job in public realtions. It really helped me understand and familiarize myself with sports PR and PR in general. If you read only one book about public relations I'd recommend you read Guerrilla PR Wired by Michael Levine, but if you can read two I'd read The Dream Job.
