( 3 reviews )
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Posted: Sep 15 2006
Many books of this ilk have an attention grabbing title, yet are poorly written with basic concepts repeated to fill up the chapter. Not so with Maria's book - she succintly describes the strategy and process of marketing and promotion for the creative professional. In doing so, she breaks down the feeling of being overwhelmed by the tasks to create visibility and thus business, and you are inspired to create a plan and act. Thank you Maria - this was the book I've been searching for.
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( 4 of 6 found this review helpful ) Posted: Mar 19 2005
The quality of the writing here is just great. Some really lucid explanations of subtle concepts.
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( 9 of 9 found this review helpful ) Posted: Oct 6 2004
Too little has been written about the business side of graphics and, unfortunately, much of what exists is too theoretical or academic to use. Maria's book "cuts to the chase" and tells the graphic arts professional what they need to know to succeed. Corporate contractors can benefit, too, in learning how to maximize "win-win" situations with their creative professionals. This is a user-friendly handbook for the busy commercial artist - or the artist who would like to become busy by tapping the insights of a seasoned professional.
