( 6 reviews )
-
Posted: Apr 15 2009
This book was very helpful in narrowing down my job selection process. Another resource I used was Marketing Crossing, http://www.MarketingCrossing.com , to look for a job because, unlike many of its competitor's sites, Marketing Crossing hosts jobs from only employer websites and supports many more jobs than any other site I have ever used. But do not take my word for it, check out their website for yourself, they helped me find a job which eventually turned into my career.
-
Posted: Apr 15 2009
I read through this book because I was interested in the Marketing field. It was a total disappointment; it gave a very vague overview and a lack of useful resources to enter the career effectively. I ended up going to http://www.MarketingCrossing.com through Google and found a great resource! It had quite a few job postings- more than any other site- and it gave jobs only from employer web sites. It got me in contact with people who gave me all the information I could want about about marketing. http://www.MarketingCrossing.com.
-
( 3 of 5 found this review helpful ) Posted: Nov 25 2002
This book is designed for: those thinking of going into product management, and MBAs from top 20 schools. While the interviews were insightful, they were almost all from MBAs in product management positions. Thus, the title is midleading, as it does not cover all the "Careers in Marketing" (hardly). The VGM Series book "Careers in Marketing" by Lila Stair, while it has its limitations too, would be a better resource. Also, the interviews and company list (which took up most of the book) is most helpful only if you are coming from a top school. There are many potential companies not on the list, and few will happen to be in your geographic area. The people who were interviewed are in postions on high end of the scale in terms of stress and responsibility, which is certainly not going to be the target for everyone just completing their MBA. I have found most of HBS Career Guides available at the local library. Unless you fit the narrow reader target, I would check this book out at the library rather than purchase it.
