( 12 reviews )
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Posted: May 7 2009
I purchased this book last year as I was working on a marketing plan for the company I was working for. At the time I was looking for templates, step by step instructions, and clear direction on what comprises a good plan that will be presented to a board of directors or company executive committee. The book didn't help me with that at all. I picked up the book again last week, and read it cover it to cover. I learned a lot. There are tons of marketing examples (including the somewhat intrusive albeit useful self serving promotions throughout the book)of good ad copy, good advertising ideas and marketing promotion stories throughout the book. (By the way one of his marketing secrets is to have the guts to ask for action every time, in every presentation. He showed plenty of guts throughout the book as he promoted himself and his colleagues constantly - but he makes a great point and demonstrates it effectively). If you're looking to learn how to write a great marketing plan, this might not be your book. But, if you have your own business, of ANY kind (especially doctors or chiropractors - he specializes in ideas for them!) then you WILL get more ideas than you can implement in a month from this book. They will be low cost and high impact ideas too!! Just the kind every business needs more of. :)
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Posted: Apr 29 2009
Marketing is one of the most costly aspects of any business so it only makes perfect sense to be on top of it as much of it as possible. This book is a great read for those who need to freshen up for a new marketing plan or for the person who is just getting into business. A word of warning Dan likes to be straight forward so if you like sugar coating and fluff this book may not be for you. There are also recommendations for his other products or services in this book, and that only makes sense because it is a book on marketing (hope you learned a lesson there). Read the books takes as many notes as you can and build an effective marketing plan, it will only cost you a ton of money if you do not.
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Posted: Jan 29 2009
I became a fan of Dan Kennedy after reading this book. The simple tactics, the pertinent content to all small business owners, and Dan Kennedy's no B.S. approach, makes it easy to understand and implliment. Get it, read it, and follow it! You'll become a fan too!
