( 5 reviews )
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( 0 of 1 found this review helpful ) Posted: Dec 26 2006
If you're in business or marketing, you need to read ALL of Dan Kennedy's books.
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( 6 of 26 found this review helpful ) Posted: Jul 22 2005
I found this book to be horrible. After having it for one day I sent it back to amazon. It is not even worth $10. He spends to much time talking about himself and examples that don't really mean alot. Please don't bother with this book.
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( 12 of 16 found this review helpful ) Posted: Mar 18 2005
I thought I was good at helping my clients increase sales and marketing before I ran across Dan's books. I'm a business coach with results that over 80% of my clients were doubling their business in 3-4 weeks BEFORE I ran into Dan and his materials, but now I've actually been able to increase my own marketing response, and that of my clients by 4-5 times, not just double. I coach clients on marketing and sales techniques, yet Dan blows me away. Although I was already way above the national average for marketing response and sales, once I started reading and working with Dan and his materials my own figures really went through the roof. Now I read everything that Dan writes and constantly get better and better results for my own sales and marketing, and for my clients. What you learn in this book can be applied to more than sales letters. I use the principles for all areas of sales (networking, marketing, cold calling, etc). I've also taken his ideas for a long sales letter and applied them to shorter marketing media such as post cards. My post card response rate went up 4-5 times!! Fantastic. Dan is probably one of the easiest marketing and sales experts to follow and learn from, and his ideas deliver results.
