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The Wisdom Of Ginsu: Carve Yourself A Piece Of The American Dream

The Wisdom Of Ginsu: Carve Yourself A Piece Of The American Dream

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(Paperback)-This is not a book about marketing, but a roadmap to realizing your dreams. Barry Becher and Ed Valenti set the stage for todays infomercials with their now-famous television techniques. Their zany commercials-advertising such products as the Miracle Painter, Armourcote cookware, and, most famously, the Ginsu{R} knife-captured both the imagination and pocketbook of the American public. And they became millionaires in the process. But Wait, Theres More! Youll learn how to get a better price on anything you buy, how to get better service anywhere, even how to get easily get bumped from coach to first class on an airline. How much would you pay for all the secrets of the universe? Dont wait! Order The Wisdom of Ginsu{R} before midnight tonight. Operators are standing by. Satisfaction Guaranteed!
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User Reviews for The Wisdom Of Ginsu: Carve Yourself A Piece Of The American Dream

Overall Rating: Star FullStar FullStar FullStar FullStar Empty ( 5 reviews )
  1. Star FullStar FullStar EmptyStar EmptyStar Empty ( 0 of 1 found this review helpful ) Posted: Jul 6 2006

    This book gives you basic info on how to conduct business - that's available gratis. Chapter 7 was a major dissapointment. If they weren't willing to share their secrets, then why write a book? Oh, I know...because there's more...an insidious way of promoting their "other" company. Nice try, but I can see right thru this weak marketing effort. I returned my book to Borders. Keep your receipt, as you will be dissapointed with their banal Ginsuism.

  2. Star FullStar FullStar FullStar FullStar Full ( 1 of 1 found this review helpful ) Posted: Jul 16 2005

    As a young entrepreneur this book brought me solid advice, basic tactics that make it happen and the drive to never give up! If you listen to the people that will tell you it will never happen, it will never happen. This book teaches you to believe in your dream and have it realized. It helps you think outside the box, while staying grounded in the basic skills that cultivate your business. THANKS BARRY AND ED!

  3. Star FullStar FullStar FullStar FullStar Full ( 2 of 2 found this review helpful ) Posted: Jul 6 2005

    I am writing to express my delight in reading,"The Wisdom of Ginsu". I am a small business owner and have shelves of books by successful business persons. This book I couldn't put down... read it in a day and a half, and that's while working! I just wanted to make contact and say thanks for the down to earth style. I do things in everyday business that I have never found affirmation for. The many examples in your book affirm to me that I am on target a good percentage of the time. I have even started answering all my cell phone calls! The book makes you want to put their advice into practice, and that is unusual. I am a manufacturer. Over the years I have developed ways of processing that I have guarded like a mother hen. Many have given me grief for being so protective. When I read the chapter on guarding your secrets I smiled continually. I never had a mentor. The advice in this book was the first time anyone wrote like they were writing specifically to me. Small business is a gauntlet, this book is a drink of cool water. It was to me anyhow.

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Product Specs for The Wisdom Of Ginsu: Carve Yourself A Piece Of The American Dream

Author: Barry Becher Edward Valenti
Number Of Pages: 217
Category: Paperback
Brand: Career Press
Dewey Decimal Number: 650.1
Label: Career Press
Manufacturer: Career Press
Product Group: Book
Publication Date: 2005-03
See item at: Amazon: $2.74

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