( 9 reviews )
-
Posted: Jul 5 2009
This book was very informative. As someone who is starting in the music business as a marketing representative, I learned a lot about the music business and how to make things work. Everyone in my company is reading it now so everyone can learn the things it teaches. I recommend this to anyone who's just starting in the music business, whether you're an artist, publisher, marketer, or anything else.
-
Posted: Apr 27 2008
This book is not for the amateur in the music business. It is written in a technical style and is informative. I recommend it for agents who handle bigger acts.
-
Posted: Mar 23 2008
If a client walks into the marketing department of a music label and tells a panel that his work "embodies creative expression unencumbered by commercial considerations," some might begin to worry (Lathrop 28). However, after understanding This Business of Music Marketing and Promotion, one should be amply prepared. Tad Lathrop's text examines marketing and promotion in all aspects of the music industry and goes over the entire process of getting music to the public. Lathrop begins by exploring the current music marketplace and how current marketing campaigns are conducted. He goes on to discuss specifics of the marketing and promotion process on all aspects of the industry, such as packaging and pricing, distribution, and live performing. The text also presents discussions with active industry professionals to provide an insider's take on the process of marketing music. This informational how-to text offers practical information for anyone currently or prospectively attempting to sell music to the public. With its strengths and weaknesses, I can apply Lathrop's text to my area of study and recommend it as an important work in the field of music marketing. - OSU COMP STUDENT 2008
