( 4 reviews )
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Posted: Oct 30 2008
I loved this simple and short but ingenious book so much that now I buy it for all my friends who appreciate good design and good thought.
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( 1 of 6 found this review helpful ) Posted: Jan 9 2007
This book is a complete waste of time. Understand that this is not supposed to be a readable book, but more like art; unfortunately this art only makes me feel resentful and bitter for even opening the first page. If you happen to be reading this and in the 3-5 age group, the majority of all the pages are left blank..(deliberately?), and will allow plenty of uninterrupted crayon time.
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( 6 of 6 found this review helpful ) Posted: Nov 9 2006
The obvious stocking filler for type and graphic folk. Brownjohn, Chermayeff and Geismar packed so much into this little book with one typeface (Standard Medium) in one size (forty-eight point) and one color (black) to produce an amazing collection of visual puns like NON-CONFORMISt or nO!se or qu"o"te or EXPEN$IVE. In 1962 I bought a copy of Typographica Magazine that included the original forty-eight page booklet, held into the mag by cord which ran through a small hole punched through the pages. I thought at the time it was a wonderful example of American design, exuberant and simple and in the same style as the work of Herb Lubalin (genius) Otto Storch (Art Director for McCall's magazine), Bill Golden (CBS) or Rudolph de Harak. There is though an extremely small difference from the original booklet and it is, interestingly, on the word spec-cif'i-cal-ly, the wrong font apostrophe is not at the same angle...just thought I would mention it! Thanks to Chronicle Books this lively little book will intrigue and provide an inward smile to a new bunch fans.
