



( 1 reviews )
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Posted: Jun 1 2009
When I purchased the book I thought it would cover 2 kinds of issues. On one hand, the 'bla-bla-bla' facts sorruding the private banking business (customer needs, product configuration, evolution, trends, etc.). On the other, I thought about some new issues (customer life cycle, marketing relational plans, commercial planning, added value of the service, operations, ...). This book only covers the first issues, not the second ones. You could expect the big picture of the business, but nothing you could not get surfing on the web.
















